Bayern Munich became the latest club to pimp itself out on the web to Chinese football fans, following in the footsteps of Man U.
Why Shanghaiist's pessimism? Well, how is China going to develop its domestic game when mega-bucks European clubs are wooing their fans away from their own game? No wonder the Chinese always frown and say "Bu Hao!" when you ask them about their football. Why? Too much admiration of the glitz and glamour of European soccer and not enough realisation that football in China is still in its infancy and must develop like the rest of the country.
Don't believe the hype, China!



Yea - I really like to watch crap football when you can get the good stuff on TV for free
Sounds like a typical short-term, consumer-minded view of it.
When I go to a Shanghai football game, I'm not paying to see crap football. I'm paying to be a part of the football-crazy crowd, and I'm paying for the team to hire better coaches so we have better teams later on, and for the league to start programs to encourage Chinese kids to start playing football earlier and more often.
So yeah, I do my part as a consumer every once in a while, watching the European Cup finals or a World Cup match or two, but I balance that out by building up the football community here in Shanghai.
Oh, and here's the new Bayern site:
http://www.fcbayern.com.cn/