It makes sense that drunk driving will be an increasingly big problem in cities like Shanghai. More people are driving. Police rarely pull people over. There are tons of targets on the streets. The whole “face” thing makes people less likely to admit they are too drunk to drive. And finally — bai jiu will get you shitfaced. Wang Jianwei saw this trend as a potential business opportunity and set up Dongfang Car Service Co. in Hongkou District. His company provides “substitute drivers,” who, as the the Shanghai Daily puts it, “take drunks and their cars home.” One problem: In the first two his company has been in operation, only one person has used the service. He’s already thinking about shutting it down.
The headline is a Cheers reference that likely no one in Shanghai will get.