They pretty much roll like your average rap star. The Hurun Report surveyed 600 of Mainland China's wealthiest, those with at least RMB 10 million in the bank or under their mattresses. The results aren't really too surprising, but Shanghai's rich search the Internet with Google, while the rest of the country prefers Baidu. And Shanghai's wealthy like to travel to Europe, while Beijing's like to jet to the United States. We have reproduced the Shanghai survey findings below. For the other lists, follow these links: Nationwide, Beijing, Guangdong, Zhejiang, Jiangsu, Shanxi, Northeast, Shandong, Sichuan/Chongqing. There is also a China Daily story about the list.
Here's what Shanghai's millionaires like:
Cars & Yachts
Best Super Luxury Car for Self-Drive: Bentley
Best Super Luxury Car for Business Use: Rolls-Royce
Best Luxury Car For Business Use: BMW
Best Luxury Car For Self-Drive: BMW
Best SUV: Porsche
Best Sports Car: Ferrari
Best Executive Car For Business Use: Buick
Best Yacht : Princess
Watches, Jewelry & Fashion
Best Watch with High Complications: Patek Philippe
Best High Jewelry Watch: Cartier
Best Jewelry Brand: Cartier
Best Sports Watch: Rolex
Best Writing Instrument: Montblanc
Best Fashion Brand: Giorgio Armani
Drinks & Cigars
Best Cognac: Hennessy
Best Whisky: Chivas
Best Champagne: Moët & Chandon
Best Chinese Liquor: Wuliangye
Best Cigar: Davidoff
Airlines & Hotels
Best European Airline: Virgin
Best Domestic Airline: Air China
Best Asian Airline: Singapore Airlines
Best US Airline: NorthWest Airlines
Best Hotel Chain: Shangri-La
Best Hotel for Shanghai: Pudong Shangri-La
Best Domestic Destination: Sanya
Best Int'l Holiday Destination: France
Auction House, Private Clubs, Golf, & EMBA
Best Auction House: Christie's
Best Private Club: Shanghai American Club
Best Private Club in Shanghai: Shanghai American Club
Best Golf Course: Tomson Golf
Best Golf Course in Shanghai: Tomson Golf
Best Executive MBA Course: CEIBS
Finance
Best Bank for RMB Personal Wealth Mgt: CMB
Best Bank for FX Personal Wealth Mgt: Citigroup
Best Bank for Issuing Credit Cards: CMB
Best Credit Card: Visa
Media
Best Website: Sina.com
Best Search Engine: Google
Best Newspaper: 21st Century Business Herald
Best TV Chat Show: Caifu Rensheng
Best Business TV Show: CCTV's Duihua
Mobiles
Best Mobile Phone: Nokia
Best PDA Mobile: Dopod
In the Office
Best International Express Delivery: Fedex
Best Computer Hardware: IBM
Hobby
Preferred Hobby: Travel



" Best Computer Hardware: IBM "
... they don't even like "Macs" ... such a lack of taste :-p
o yeah~.... its all about the benjamins...i mean... maos... BABY!
Well. I don't know who said it, but they say every country has the elite they deserve. Well.
I wonder how close are we from the new '49.
Guardian story about this. Looks like they even had an awards ceremony, attended by many of China's richest.