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I'll take a tall glass of your finest Whiz

drinking whizz.jpgAustralian newspaper The Australian explains why Fosters failed in China, citing a few economical reasons:

First, taking on joint venture partners even when not required to do so. Foster's brought in state-owned firms as 40 per cent partners in two of the breweries. In China, 60 per cent does not deliver effective control. It moved in time to 90 per cent, but too late ...

Second, although it's a cliche often used to excuse making losses to say "we're in China for the long term", it remains true that a long-term strategy is needed to develop a new manufacturing business ...

Third, it was over-ambitious to acquire three big plants almost at the same time. If the firm had started with its Shanghai brewery, where it was producing a popular local brand, and built slowly from there, it might have stood a better chance of developing a successful China strategy. China famously comprises myriad discrete markets.

All fair comments, but The Sydney Herald has a far better reason. They named their drink Whiz. They also had beers called Princess and also Eazy Beer that had a "Hong Kong style".

The first person to comment that "Fosters actually tastes like whizz anyway" gets a hearty round of applause.

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