Further proof that indie rock is this decade’s grunge and thanks to its burgeoning popularity and “hipness” is doomed to die a slow, watered down, homogenized death (and will probably lead to another reactionary slew of Britneys and boy bands in about eight years or so): Vogue China has a story about “indie music” in its June 2006 issue.
The English title of the story is “Indie Hits” and the Chinese is “自我之音” (“Ziwo Zhiyin” or something like “My Own Sound”). The English word “indie” appears several times throughout the story. We are told there is a translation for “independent music” (“独立音乐” or “duli yinyue“), but not for the more slang “indie.”
What we found most interesting about the story (which is barely readable in the scan we saw) is that they chose to highlight a relatively obscure 2004 album called Snow Tires by Unbunny, which we’re sure you all remember as the No. 6 pick in the Shanghai Diaries Top 25 Albums Of 2004. Then again, this story may be a direct translation of an older story that appeared in the English-language Vogue. You never can tell.
We learned about this via Catbirdseat.org, one of the better music blogs out there.
Is there such a thing as Chinese indie music? (Danwei)