Shanghaiist was looking for a diversion this morning. Something that would hold us back from angrily posting about the fact that AUSTRALIA WAS ABSOLUTELY ROBBED in that World Cup match last night.
And fortunately we found it, in Shanghai’s subway. It’s an advertising campaign for a mobile phone company, with posters splashed liberally around the tunnels of the city’s underground railway system.
Now, we don’t know about you, but the slogan — the whole ad — just doesn’t sit right with us. It’s something about the combination of a sexy woman pouting at the screen and the use of the word “chocolate” as a verb, in the slogan “I Chocolate You”. It just sounds ever so slightly like something you might hear whispered in the kind of film that was touched upon in South Park: Bigger, Longer and Uncut. There’s another version of the poster too, with a man saying the words “I Chocolate You”. Again, this makes us a bit uneasy.
Or is the Chocolate advertising campaign completely innocuous and we just have our minds in the gutter?
Actually, we only have our minds in one place, and that’s back at the Fritz-Walter Stadion in Kaiserslautern, as we ponder the criminally inept refereeing decision in the dying seconds of that game last night.
But hey, we agreed we wouldn’t mention that.