Hotwind

hotwindshanghai.jpgHotwind (热风) has been around Shanghai, according to this source, since 1996, but we didn't discover it until a few years after we got here. From our point of view there are two problems with shopping for clothes in Shanghai:

  • It's sometimes hard for men of the American fashion persuasion to find suitable clothes in Shanghai. While there's a certain generic overlap in your average street/casual wear styles, it's hard to find things that fit, especially in terms of pants if you are of above average height and you know, size.
  • Shopping is shopping, that idle pastime of the bourgeoisie. Hipsters are allowed to enjoy shopping, but only in that sly, tongue-in-cheek way that makes it seem to others as if it's anathema to them while surreptitiously increasing the very wardrobe that makes them hip. That said, no matter who you are, you probably dislike the waiting and jostling that comes with the territory.

Fall is in the air, but not in our closet, so we went out with the significant other to Hotwind (one of the many of this chain store) on Xiangyang Lu. Hotwind doesn't have a lot in terms of diversity -- the stores aren't that big, and the rest seems dominated by a number of brands. What's nice is that even in a small store they have a variety of things: Levi's jeans, Doc Marten boots, Paul Frank boxers, Ben Sherman warm-up/gym jackets, Abercrombie and Fitch long sleeve shirts, etc. We're not going to vouch for the "realness" of these products, but just based on the intuition that anyone living here long enough has, it seems pretty legit to us -- factory surplus type stuff. The prices are fairly reasonable -- many of the clothes are in the 100-300 RMB range.

The problem is that because of that, you don't get a lot of sizes. Any item on display is likely to only come in two or three sizes. The situation with shoes is slightly better, but there is one significant difference: All of their shoes come with a lifetime warranty. If there are any quality problems in the first three months, they replace the shoe completely. After that, and until death do you part, they will repair the shoes free, even if it's normal wear and tear damage.

Although they are for the most part "urban," Hotwind also has boots and travel gear for backpackers, including backpacks (the big ones), hiking boots, designer water bottles, etc.

While sizing was still an issue for us, the service made the relentless searching more bearable. They called the other stores to look for the right size of something we liked, and when they found it they took down our names and phone numbers and promised to call us (probably the next day) when it came in.

We suggest you go later in the evening, preferably on a weekday night, and you can avoid the crowds as well. But we save the best for last: In the Xiangyang store (and not, to our knowledge, in the others) there is a resting area in the middle with nice couches where you can drink coffee. They have an espresso machine in there, and a nice, fresh cup of joe costs you just 8 RMB -- and you get free refills. So while the significant other was shopping, we sat down, tried reading a 19th century Norwegian novel, but instead watched the March of the Penguins documentary. Penguins, coffee, and henleys -- about as good a combination as you can hope for on a random shopping trip.

For the addresses of most (if not all) of the Hotwind stores in Shanghai, go here (in Chinese).

Photo from dunkels' Flickr page.

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Comments (8) [rss]

What the hell is a hipster? Do hipsters still exist? Do they really refer to themselves as such? I thought only pseudo- artsy-fartsy tools who pretend to slum in gentrified "ethnic" areas such as the Lower Eastside or Park Slope refer to themselves as such. Let me guess, Shanghaiist loves sushi and works by Murakami. We get it, we get it... you're cool.

I can tell by their comment that "observer" is better than me. If only I had everything and everyone figured out, I might also write incisive commentary.

Feisty! Is it me or do I sense some online chemistry or flirting here? I wonder what happens when you cross a gen-x'er with a hipster?

Hipsters ARE gen-x'ers.

Not the old pot smoking, finger clicking, jazz listening to, goatee having, poetry enjoying Hipster.

The new hipsters are indie rock listening to, ironic haircut receiving, too tight pants wearing, ugly girlfriend having, too cool for school type folks.

Sufjan rocks!

"...but just based on the intuition that anyone living here long enough has, it seems pretty legit to us -- factory surplus type stuff." Yeah right! maybe you shouldn´t rely too much on your intuition at least in more important situations than buying footwear or clothing! Hotwind´s products are 95% fake! It´s so easy to tell, really. Just take a look inside the shoe: the ones with a complete "Hotwind" footbed are the fakes, the genuine ones just have a Hotwind sticker on a real inlay. I wouldn´t ruin my feet with these crappy imitations, even if they kept repairing them for my whole lifetime (somehow horrific idea, anyways)!

hey guys... i am interested in knowing the address for Hotwind... i tried clicking on the link provided but the page does not exist anymore... is there any way i can get the address?? or maybe do u all know other places where there is Hotwind otehr than xiangyanh lu... please feel free to email me... thanks....

Oh ya... my email is alone_1987@hotmail.com

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