Shanghaiist reader Ray emails us about a Shanghai Daily story about the new car from Shanghai Automotive Industrial Corp. The story says, “Based on the Rover 75, bought from British car maker MG Rover before it went bankrupt in 2004, the Roewe 750 has a distinctively British look.” That’s fine and all, but what caught Ray’s attention was the car’s Chinese name: Rong Wei. Ray writes:
From the marketing agency which brought us the Chevy Nova, we now introduce the Rong Wei! These guys have not had a single job since they introduced a car which means “No Go” in Spanish, but finally found some suckers in China to hire them. After months of consumer testing, apparently only in China, they settled on the “Wrong Way”!