Kylie's Coming: Aussie star to help launch Shanghai H&M

We have already told you that H&M will open in Shanghai on April 12 (in the old Benetton building at 651 Huaihai Zhong Lu), and now we have a little more to add to the story (emphasis on a little). This is the hard-hitting stuff you have come to expect from Shanghaiist — yes, Kylie Minogue is coming to Shanghai (earlier this month it was announced that Kylie is the new face — and body, we assume — of H&M swimwear). Sadly, that's about all the "news" we have to offer. The email from the PR firm handling the launch said she'd be appearing at an event for "special invited guests" on April 11. And that's about it.

H&M opened its first store in East Asia on March 10 in Hong Kong. A line in the press release promoting that launch caught our eye:

In April H&M opens two stores in Shanghai and during fall 2007 H&M will open three new stores in Hong Kong.

Anyone know where the second Shanghai store will be? Our money's not on Super Brand Mall. OK, looks like we were probably wrong — good thing we don't really bet on retail locations.

The official H&M website is localized for China and lists prices in RMB. Be warned, however: It took forever to load on our our Shanghai ADSL connection and the whole thing doesn't seem to be very well organized anyway. Perhaps it's their way of forcing us out of our apartment — their clothes had better fit.

Thanks to Shanghaiist's No. 1 Fan for the tip! We owe you a sandwich!