Goodbye Hello Pizza, Hello Hell Pizza?

Never unhappy to hear about new pizza joints opening in the city, Shanghaiist is excited to find out that one of the most controversial pizza chains in the world might be coming to China; Hell Pizza. We say might because Shanghaiist isn’t sure at this point and we are waiting for official word from the franchise, but we did stumble upon this site, which may or may not be associated with the official Hell Pizza chain (same logo though). Also of note, this site mentions that Hell Pizza is interested in the China market:

Hell co-founder Callum Davies, who started out as a pizza shop owner in Wainuiomata, plans to use the proceeds to build the Hell brand in Britain, Australia and China, while leaving the rapid expansion of Hell in New Zealand to its new owners.

So far, Hell Pizza has a total of sixty-six stores (is that number on purpose?) in London and New Zealand only, but they are apparently looking to expand according to the above story. If they do decide to come to China, Shanghaiist is curious to see how a pizza franchise that names its pizzas after the seven deadly sins would fare here. More info on Hell Pizza here and here.

Photo of Hell Pizza's menu from Kennysia.com