New magazine much more than initially meets the eye

Hhhhhm, Shanghaiist thinks new biz mag "Shanghai Economist" looks scarily similar to another publication on the market – White Rabbits for anyone who guesses which! We'll give you several clues: on the first few pages, it offers a neat little summary of recent news, drawing a line between world politics and economic statistics. Getting warm? Another clue, nearly as hot as this Shanghai day: the writers are anonymous. Still not close? Ok, the real clincher: the title of the other publication is actually contained within this magazine's very own name. Yes! You got it! Candy all round! Shanghai Economist is an “exact” replica of the Economist, from the contents, to the style, to the headers and footers (although not the actual front page – shame on them). Fortunately this monthly magazine is free, unlike the hefty amount levied for its counterpart (wouldn't it be great if they operated by the same ethos in Nanjing Lu's fake market?). But then again, in life you get what you pay for, right?

Picture from website www.drreddy.com. Its caption reads “sniffing the Economist” …