Shanghaiist: Video: Awesome Adidas Olympics ad makes big splash with Chinese folks...literally

Shanghype

Tue, 18 Dec 2007 11:33:51 +0800

The print ads haven't proved very popular with locals. A lot of people feel that it has too much of a old fashioned propaganda look (this from people at Adidas and my own observations) The message of working together to create the 'Peoples Games' gets lost with the choice of elevating the Athletes so far beyond the regular people. Also the TV ad would have been so much better if it had looked hand drawn like the print ad as opposed to looking like it has a filter over the video. The print ads do look cool through western eyes though!

James Creegan

Tue, 18 Dec 2007 09:55:45 +0800

being cynical is great and everything, but those adverts look amazing.

GuestGuess

Mon, 17 Dec 2007 19:36:38 +0800

I heard that they were going to change their slogan to either "free speech is nothing" (or "human rights is impossible", or "people starving to death is nothing" - but they *just* changed it at the last minute. As long as they show faces of plucky Chinese people and young kids, they will win over a few idiots.

Alec

Mon, 17 Dec 2007 18:23:19 +0800

I actually find the advertisements quite creepy. The human tsunami featured in the spot is reminiscent of People Square in the late afternoon, which I do every day. God it's awful.

Dan Washburn

Mon, 17 Dec 2007 16:50:28 +0800

Right or wrong, the first thing I thought of when I saw those ads (the print versions, along Huaihai Lu) was this statue in Shenyang.