About.com: Now in China as Abang.com

About.com has entered the Chinese market as Abang.com (阿邦网), and the website, like so many other Chinese portals, is looking very 热闹 ("busy"). The range of topics on Abang.com doesn't look like its very extensive yet but that's because they've only just started. Thomas Crampton catches up with Matt Roberts of About.com and finds out why they have chosen the name 阿邦 for their China presence. We thought the name was a great idea — one that fit what About.com is all about and one that should go down well with Chinese netizens.