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This latest courtesy campaign video starring top hosts from media conglomerate SMG reminds us of the courtesy campaigns that we grew up with in Singapore. Don't get us wrong, we do like the idea of a kinder, gentler Shanghai, but there is something about the unrealistic and surreal touch of the whole video that actually made it feel a bit, erm, creepy. A series of shorter clips might have done the trick, whereas a 6 minute vid of people all across the city being kind to each other is, quite simply, an overkill. What do you guys think? (h/t to Shanghai Eye)
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this video is a torture...
I was so moved that I puked!
It kind of reminds me of the Dharma video on the TV show "Lost."
BEst part: 2.07 when the guy wipes the sweat from his head. So tough putting my bag away, oh, I'm exhausted.
I really like it! Makes me want to flag down a taxi then go trawling round the city for someone who really needs a lift / throw on some Kenny G and have a bath
The sequence on the airplane is gripping, and I really liked the hole in the ground bit.
All the portions of the clip are courtesy gaps I've experienced throughout the city. Who cares if it is cheesy? If it gets the point across, Shanghai will become a more pleasant city, that is the point. Not how you feel about it.
I'm glad someone else was disturbed by this Shanghai equivalent of a 'public information film.' We used to have similar things in the UK when I was a kid, telling us about the importance of learning to swim and not dropping litter in the countryside. But this sort of slick up-date smacks of desperation. They almost seem to be saying, "Come on people, let's make an effort and not totally embarass ourselves when all these foreigners arrive in the summer." Who cares if the Chinese aren't the smiliest people in the world? Why should they be? These saccharine scenes are unbelievably patronising: the smug couple who look so ecstatic at having to give the last piece of fish in the supermarket to some sad singleton; and the man who risks doing himself an injury hoisting up a washing line in case someone walks into his smalls. Pur - lease!! And the girl who holds her umbrella up for her fellow passengers while she gets absolutely pissed on. Oh boy. I can't wait to see that for the first time in Shanghai - only because I've always wondered what hell looks like when it freezes over.