The gory posters promoting driving safely are not for the squeamish and, although found in public places around China, they are not for children. The drive safety campaigns have chosen an aggressive “show”, not “tell”approach here, not dissimilar from the anti-smoking campaigns in some countries, where real images of cancerous lungs, rotted teeth and fetal babies are put on cigarette packs as a warning to smokers.
But this drive safety ad campaign, featuring real images of dead bodies in pools of blood and mashed up cars is one of the most grotesque safety campaigns Shanghaiist has encountered.
This is the most disturbing of the drive safety posters.
Photos by Mark Vranicar from Mark’s China Blog