Just how creative is your ad agency?

This is an ad for ad agency BBDO-CNUAC's name change to BBDO China, which has been criticised by Charles Frith of the Punk Planning blog — and quite rightly, we think — as reflecting a "fixation on quantity and speed over quality":

Here the agency conveys that their staff are the hardest and fastest working people in the business, overwhelmingly dedicated to servicing the client - Not one reference to creativity, craftsmanship, innovation, thought leadership or any the things that contribute to really great brand building through advertising. While BBDO aren't unique in this view of the business its likely that there is little else we need to know about their approach to it.