Thomas Crampton, on a recent trip to Shanghai, catches up with Paul French of Access Asia. French says that so much of what Doctoroff, CEO, Greater China of J. Walter Thompson, and others claim as pioneering was done 80 years ago by adman Carl Crow (of whom he wrote a biography). We're still not quite sure what to think of French's views yet, but we know Doctoroff's Twelve Facts about the Confucian Consumer left us all but confused.

This week in Shanghaiist


just read "Doctoroff's Twelve Facts about the Confucian Consumers", half is true, the other half is for fun. anyway, glad to know what is french's view to us.
eg:
Chinese people never have dinner parties. -- very very wrong
Soy sauce can save lives...-- seems to be a french humour (!)
Victoria’s Secret doesn’t stand a chance -- hv you guys noticed ladies underwear price in Shanghai? it is the same as US and Europe! with very good sales record.
...
More from Mr. Doctoroff:
The Mind of Chinese Men: the Anxiety of Disorientation
Reading that linked article is like getting hit in the head with a sock full of pennies. Sounds like a pitch to a potential client, only the Powerpoint presentation is missing.
It's like he went for the Ancient Chinese Wisdom 101 course and somehow managed to slap everything he learnt together.
what is there to learn from a drunk French and a bourgeois Crampton?
Doctoroff responds:
What a beef. Maybe French is upset because Doctoroff's book is more popular, currently ranked 318,530 on Amazon vs. his measly 658,285. Scoreboard, scoreboard. Wait till my EL LIBRO blows em both away.
And since when is 40 years a "slight interruption?" Is this guy a geologist?
it seems the kids are bored and envious. still haven't found any 'firsts' from French and Crampton.
it seems the kids are bored and envious. still haven't found any 'firsts' from French and Crampton.
"And since when is 40 years a "slight interruption?" Is this guy a geologist?"
this guru is a historian and overdue poet i think.
and Crampton is his drinking buddy?
Let's just hope this doesn't end up like Tupac and Biggie.
"It also denigrates the efforts of, yes, expatriate businessmen who, while far from perfect and certainly not always noble,"
far, far from perfect and not even approaching noble.