Shanghaiist: Throwback Nike China Commercial

vladivostok

Wed, 02 Jul 2008 16:51:48 +0800

These ads are BRILLIANT!

taihanasie

Wed, 02 Jul 2008 16:12:36 +0800

I agree with the LeBron assessment of T. When analysing whether it was an advertising blunder or not, you must first consider the intended audience. If the ad did well in its target market, then it was a success. This does not mean that it was not disrespectful to someone. Ads can be very successful without being respectful to every culture.

hotshotdebut

Wed, 02 Jul 2008 14:22:05 +0800

Awesome.

T

Wed, 02 Jul 2008 14:15:37 +0800

Sorry, I really don't see those LeBron James commercials as a blunder. 1. They were banned only after a minor newspaper editorial somewhere in Dongbei rasied a fuss. 2. They were actually created for the US market and then moved over to China when the feedback was positive. 3. The target market (urban males, 14-22) found the commercials to epitomize "cool" - being banned made them all that much cooler. 4. Nike has had a history of controversal banned products or commercials. See the Air Max Revolution ads, Charles Barkley's "I am not a role model," Michael Jordan's Air Jordan I's, Suzy Hamilton's "Why Sports?" Commercial To suggest that getting banned meant a blunder on Nike's part would be to fail to understand Nike's advertising stance, I would think.

moneyinabox

Wed, 02 Jul 2008 13:55:36 +0800

Haha those are brilliant!