A new ad campaign for Amnesty International has Chinese Netizens seeing red, according to The Wall Street Journal. The campaign, designed by TBWA Worldwide, features Chinese athletes being tortured by Chinese authorities. It reads at the bottom: “After the Olympic Games, the fight for human rights must go on.” WSJ reports bloggers demanding the boycott of all TBWA ads, as well as suggesting that all Chinese employees at TBWA resign from the company. Amnesty International allowed TBWA to run the ads once so that they could be entered in the Cannes competition, where they won a bronze award. According to Blogging for China, Amnesty has now claimed no involvement with the dissemination of the ads, pointing out that its web address was incorrectly listed on the ad (it is Amnesty.org, not Amnesty.com). However, according to Blogging for China’s DJ, the organization knew the wrong web address was a minor error.
Ironically, TBWA is also responsible for a different set of ads in China, on behalf of sportswear behemoth Adidas. Those ads feature Chinese athletes supported by crowds of fans, and can be seen here.