Shanghai's Sam Flemming is mystery man pictured on Cuil search for "TechCrunch"

In a critical post about a new search engine awkwardly-named Cuil, the folks at popular blog TechCrunch posted a screen grab of a Cuil search for "TechCrunch" and said: "And I have no idea who that person is next to the results for our 'About' section." Why it is none other than Shanghai's biggest R.E.M. fan, Sam Flemming, head honcho of Internet Word of Mouth research and consulting firm CIC. So, that answers the "who" portion of this question ... but what about the "why"? The only thing we can think of: Cuil rightfully finds Sam a more attractive alternative to TechCrunch founder Michael Arrington.