Michael Phelps' marketing in Chinese

Swimmer Michael Phelps is doing his best to make sure that Chinese fans have access to information about him. He had his personal Web site, Michaelphelps.com, built in just two languages—English and simplified Chinese.

Phelps, four gold medals into his attempt to win an unprecedented 8 Olympic swimming titles in Beijing, is a hot topic in China right now and it looks like his efforts to keep it that way extend beyond the pool. Smart man.

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