In what we're sure is a total coincidence, NBA entities had two big China-related announcements right around the time Team USA finished its gold medal romp in Wukesong Arena in Beijing.
NBA China signed a sponsorship deal with Tsingtao, China's most popular beer and its only beverage brand with an international presence. According to this Bloomberg report, the deal includes plans for a dance contest and All-Star balloting in China. Tsingtao was on Olympic sponsor, available at the friendly price of 5 yuan at all venues during the games.
The other China product with a hot NBA contract is 23-year-old Sun Yue (孙悦), a guard who finally signed with the Los Angeles Lakers. Sun was drafted by the Lakers in 2007, but stayed with the Chinese national team to pick up some seasoning before starting contract talks this summer.
While Tsing Tsao and the NBA looks like a match made in heaven, we're a little more skeptical about Sun and the Lakers. He'll join a backcourt that doesn't need much help — Derek Fisher, Jordan Farmar and Kobe Bryant seem to have things pretty well in hand, and the team has a couple of other good prospects in training camp. Sun used to play point guard, but with the national team this season, he's been at shooting guard with Liu Wei running the point very capably. During the Olympics, he averaged a pedestrian 6.8 points and 2.5 assists per game.
Sun's been called the "Chinese Magic Johnson" in some Chinese media; don't expect that nickname to stick in a city that knows exactly how Magic played. But even if he never develops into a starter, this second round draft pick should be able to sell a few jerseys on Wangfujing, and cement more Laker loyalty among the Kobe-loving Chinese market.
For a look at Sun's pre-draft workout and video of him blocking Carmelo Anthony's shot, check out his profile page on China Sports Today.



Actually, I was quite impressed by this kid. He didn't get intimidated by the agressive defending of the Team USA guards like Kobe. He dribbled well, had some nice assists and some impressive blocks. Shooting 6.8 per game in a team dominated by Yao is nothing to be ashamed of. And most Olympic games average around 55 to 70 points for China anyway. If Sun can be a good role player, he can last long in the NBA. No point dissing him but of course we know he is not Kobe redux, nor did the lakers sign him as such.
I love this smart guy:)
Liu Wei playing the point capably? Ignore the numbers (Liu put up decent numbers during the Olympics) and watch the games. Liu getting pressed led to the collapse against Spain - his inablity to get the ball upcourt led directly to that 4th quarter collapse as he let Rubio punk him. Repeatedly.
Sue Yue has the talent to stick in the NBA, but we'll see if he puts the work in.