This week in Shanghaiist
The organizers behind the 6th Li Yue Long Men Young Creatives Competition (鲤跃龙门亲年创意人列赛) have a surefire way of enticing young, creative talent into the big 4A agencies such as BBDO and JWT: appeal to the better, hornier side of their nature.
The promoters have produced two videos and implanted (groan) them into the Interwebs, each accompanied by an attention grabbing rumor. The first video, shamelessly shown here, is unofficially titled: "I heard BBDO hires only D-Cups." What libidinous old young blogger copywriter or designer wouldn't click on something like that?
For those of you who are actually interested in competing, you can find the brief (in Chinese) here; looks like you've got until the first week of December to submit your work. In the meantime, if you're just casual observers of the industry, click here for the less funny, less titillating (yes, feel free to groan again) 2nd video, titled: "I heard JWT employees eat award trophies for lunch." We'll go back to watching the first one for the thousandth time.
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D-cups, huh? First hotel star inflation, now this.
Well, technically it says "They say BBDO's women are all D cups." Which makes more sense... otherwise you might see some VERY heavy men in the office.
It's crass regardless.