American Apparel now open at Shanghai's 1933 Building

SH Mag reports: "The clothes are still made in LA, and so are the wages – staff here receive above the US minimum. ... Small, but packed full of sweatshop-free goodness." And the prices? "Fine jersey T-shirt (¥188); plain tank vest (¥154); knee-high tube socks (¥102); solid rib mod dress (¥307); lamé late night mini skirt (¥328); unisex striped zip hoody (¥461); nylon taffeta jacket (¥553)." We're curious to see how this location performs. Nice looking building, but does anyone actually go there? (Honest question — we've never been.)

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we've been a bunch of times!

http://shanghaiist.com/2008/02/25/1933_wheres_the.php

http://shanghaiist.com/2007/11/17/1933_from_slaug.php

There's been a cigar and rum shop in there for months now, and it's hidden away in a little corner of the building. I'd be amazed if they have more than 1 customer on an average day.

It's a nice place, but will be freezing in the winter.

While American Apparel's idealism is commendable, I think they are incredibly naive about the dynamics of the local market. One, the location is too far out of the way. High-end foreign retail needs to stay in the Nanjing or Huaihai areas to have any chance of success. Two, those prices are absurd compared to their competitors (i.e.: Uniqlo, H&M, etc.) and labor costs will be astronomical if they are paying employees over 40rmb per hour. I seriously doubt they'll be able to entice enough consumers to take a moral stand with their wallet to turn a profit. Seriously, couldn't they have had an intern put together a simple PEST & SWOT analysis of the market before they started throwing large amounts of money around?

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The tongren lu girls dream of the day that Dov Charney comes to town, it will be the stuff of legends.

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One of the three American Apparels in Beijing is right next to Sanlitun Village - so I think their eventual plan is to be near high end retail (hopefully). I love American Apparel so if they make their way closer to downtown, I'll definitely patronize them. (They make the best t-shirts)

How much are the basic cotton T-shirts?

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I think they're pretty pricey - maybe 230?

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