Shanghaiist: American Apparel now open at Shanghai's 1933 Building

T

Mon, 10 Nov 2008 10:14:31 +0800

I think they're pretty pricey - maybe 230?

ShanghaiLife

Mon, 10 Nov 2008 00:25:34 +0800

How much are the basic cotton T-shirts?

T

Sun, 09 Nov 2008 22:57:42 +0800

One of the three American Apparels in Beijing is right next to Sanlitun Village - so I think their eventual plan is to be near high end retail (hopefully). I love American Apparel so if they make their way closer to downtown, I'll definitely patronize them. (They make the best t-shirts)

EPM

Sat, 08 Nov 2008 08:41:48 +0800

The tongren lu girls dream of the day that Dov Charney comes to town, it will be the stuff of legends.

moneyinabox

Fri, 07 Nov 2008 18:01:20 +0800

While American Apparel's idealism is commendable, I think they are incredibly naive about the dynamics of the local market. One, the location is too far out of the way. High-end foreign retail needs to stay in the Nanjing or Huaihai areas to have any chance of success. Two, those prices are absurd compared to their competitors (i.e.: Uniqlo, H&M, etc.) and labor costs will be astronomical if they are paying employees over 40rmb per hour. I seriously doubt they'll be able to entice enough consumers to take a moral stand with their wallet to turn a profit. Seriously, couldn't they have had an intern put together a simple PEST & SWOT analysis of the market before they started throwing large amounts of money around?

James Creegan

Fri, 07 Nov 2008 14:51:41 +0800

we've been a bunch of times! http://shanghaiist.com/2008/02/25/1933_wheres_the.php http://shanghaiist.com/2007/11/17/1933_from_slaug.php There's been a cigar and rum shop in there for months now, and it's hidden away in a little corner of the building. I'd be amazed if they have more than 1 customer on an average day. It's a nice place, but will be freezing in the winter.