By Sam Jacobs
Creative Social, an event organized by digital agency Profero, is a gathering of creative directors from advertising agencies from around the world and is taking place in Shanghai this week.
Jellymon was asked to speak at the event with a host of other interesting local creative types including, DJ V-Nutz (V-Nutz organized a mashup of Chinese traditional music and hip hop), Dodo, a product designer, 23 year old Hong Kong film maker Heiward Mak who’s first feature film High Noon has just been released and Journalist and Shanghai historian Stella Dong who’s known for her book Shanghai: the Rise and Fall of a Decadent City.
We were asked to put together a little exhibition featuring 4 local brands Inky, CHairMAN, MRKT by TWOFS and At.Between. We also picked three Chinese artists/designers to work with on our New School Nankeen Sheets.
The term Blue Nankeen describes a type of hand-printed fabric of artistic refinement and primitive simplicity which originated on the Silk Road over three thousand years ago.
Hand-carved stencils are prepared and a mix of soya bean flour and slaked lime is applied through the openings of the stencil onto the cotton fabric. When dry, the fabric is then dipped numerous times into the large tubs containing the indigo dye. After the right color is achieved and the fabric has dried, the paste is scraped off, revealing the white patterns on the blue cloth.
For our ‘New School Nankeen Sheets’ we wanted to take an art-form which is often viewed as traditional or old fashioned and work with 3 of our favorite Chinese designers, Rubber Pixy from Shanghai, Sice from Guangzhou and James Chang/TWOFS to produce a new take on an old classic, we couldn’t resist doing one ourselves too.
For a more indepth look, click here and for more photos click here.