Today the SWITCH ON electronic music gathering lands in Shanghai at Absolute House. This showcase event has become the talk of town amongst the ‘alternative’ electronic music community for the last few weeks. SWITCH ON is a project organised by DJs living in Switzerland and China and backed by the Swiss Arts Council, Pro Helvetia. With 4 live acts and 5 DJs, SWITCH ON will debut in Shanghai this Friday (Dec 12th).
An extensive programme of crossover projects rooted in experimental electronic music and cutting edge dance music. SWITCH ON’s major focus is the interface of sound and visuals: abstract tones, rhythmic grooves and video, which merge in various combinations to stretch the limits of audio-visual experience.
Due to the support from Pro Helvetia, this event charges only 60RMB on the door and yet features 9 acts, all pioneers in their field. This is a ‘must-go’ event for all those who are into electronic club music. If you want to read more about those performing here are some suggested artist links (where available). Complete information including artist bios are online at www.myspace.com/switzerlandchina:
Galoppierende Zuversicht (S), Live Act
Larytta (CH), Live Act
Sonja Moonear (CH), DJ
Strotter Inst. & Flo Kaufmann (CH),
Bang Goes and Styro 2000 (CH), DJs
Cheesebeat (CN & CH)
8gg (CN), VJs
Ben Huang (CN), DJ
tootekool (D/SHA), DJ
The event is the first initiative to be presented by The Swiss Arts Council, Pro Helvetia, the Shift Festival, Miro China/Cheesebeat (Michael Vonplon) and micro (Sebastian; aka DJ tootekool). This is what the organisers have to say:
Switch On showcases artists from Switzerland and China who are active at the interface of electronic music and related visual arts connecting in a crossover programme.
The project will be the first in a series of exhibitions and workshops in the field of electronic arts, which will take place until the middle of 2010 as part of Pro Helvetia’s overall project in China. It aims at enabling a lasting cultural exchange between the two countries’ art scenes.
More background information about the artists:
Live acts such as Larytta (Christian Pahud and Guy Meldem; pictured above), and Galoppierende Zuversicht (Marcel Ackerknecht and Roland Widmer) from Switzerland, are highly anticipated.
Strotter Inst. and Flo Kaufmann are among the most important exponents of the vibrant Swiss scene, positioned at the intersections between homespun craftsmanship, music, performance and art. A “do it yourself” attitude is central to their work.
Come early because every act is a headliner, the night starts at 9pm!
Cover: RMB 60.
Bldg 6,X2 Creative,20 Cha Ling Road