Michael Phelps (菲尔普斯) has signed the biggest ever endorsement contract for a Western celebrity in China, claims DMG Entertainment group, the agency that reportedly signed him to a seven-figure deal with Mazda.
Phelps, who captured the awe of China (along with the rest of the world) while winning eight swimming gold medals at the Beijing Olympics, will promote the Mazda 6 through television and print ads, as well as public appearances. According to Bloomberg News, Mazda sold 105,000 cars in China in the first 10 months of 2008. Phelps will come to Beijing soon to start pitching for the Japanese automaker.
Michael Phelps image: Hudong.com
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