Ad Campaign of the Week: Mengniu — Happy "Niu" Year

Beginning Jan 1, Mengniu, one of China's leading dairy firms, has launched a new advertising campaign entitled "Happy Niu Year" which is scheduled to run on television, in print and online, all the way through to Feb 9. The word "Niu" is a play on the Chinese word "牛" which means cow (as well as ox and bull) and this year happens to be the Year of the Bull. This is the first major ad campaign by a Chinese dairy company since the melamine scandal struck late last year. The television commercial for this campaign follows after the jump