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Interview: Coco Zhao, from jazz to M. Butterfly
Many Shanghai beer lovers have been wondering recently what happened to their favorite American microbrews. Lots of previously available beers have been unavailable in recent weeks and rumors have been swirling that American Craft Beer Partners, importers of some of Shanghai's best beers, are calling it quits.
Well, we have good news for you. According to ACB's Josh Weiner, "We are not out of business." They are, however, partnering with a Chinese distributor. And during that transition period some inventory sold out. According to the press release (reprinted in full after the jump) new supplies are on the way. In the meantime, we can confirm that Dead Guy Ale is still available at the Beaver.
American Craft Beers and Dxcel Partnership AnnouncementDear Friends and Customers of American Craft Beer,
We are happy to announce that in order to better serve customers and distributors in China we are forming a strategic partnership with Dxcel Partners. Dxcel is a sales, marketing, import and distribution company which specializes in specialty beverages including beer, wine, soda, and juice. Dxcel is headquartered in Shanghai, with offices in Beijing, Guangzhou, and Suzhou. Dxcel has a professional and bi-lingual sales and office staff who will manage the China operations for American Craft Beer products and act as American Craft Beers' representatives.
We believe that moving American Craft Beers into the Dxcel system and utilizing the strong Dxcel resources will enable our companies to serve you more efficiently and effectively. With its sales, logistics, and administrative staff present in our major market locations, and experience in marketing specialty beverages, Dxcel will be ready to provide world-class service, solid product support, and create a very strong and positive brand experience for your customers. I will be returning to the US and continuing to assist Dxcel by working with our partner breweries and the Brewers Association to select the finest examples of American craft beer. American Craft Beer Partners will also continue to work closely with Dxcel in coordinating marketing, planning, and export/import logistics.
This partnership took effect on Feb 4th, 2009. Fresh shipments of Rogue Dead Guy Ale & American Amber Ale and North Coast Acme California Pale Ale, Red Seal Ale, & Blue Star will arrive in mid-February. Fresh Brooklyn Lager & IPA will arrive next month. To place orders, please contact Dxcel Partners' sales team:
Milana Teodorovich (English)
Cell: 15821989514Cheng Cheng (中文)
手机:13501698454Dxcel Partners
Xiao Mu Qiao Rd, No. 680
Building 9, 1st Floor
Shanghai, China
Tel: 011-86-21-5150-4850
Fax. 011-86-21-5150-4856For any unfinished business pertaining to American Craft Beers, please contact Livia Jin (138-1718-0539, king.livia (@) gmail.com), Jon Raiti (jraiti (@) longboatinternational.com), or me (joshweiner2( @) gmail.com).
It has been a great pleasure introducing you to the great variety of American Craft Beers and I hope that you will continue to enjoy them in your home, favorite restaurants, and favorite bars throughout China!
Cheers,
Josh Weiner
February 11, 2009
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Well that certainly doesn't help the likes of Bubba's and such who needed them over during the Superbowl eh? Highly unprofessional to leave their clients in a lurch like that, not to mention fans of their beers. Kudos to the boys at Justbeers for kicking it up a notch and helping cover with their fine Aussie beers instead over at Bubba's.
It was indeed a shame for the fellas to stockout over potentially biggest weekend, however, at this time of year it is very easy to happen. You need to remember that the US (and Australia in our case) shuts down from 24th Dec until 3rd of Jan, and then a couple of weeks later China basically closes down. (In fact, all of January is tough). Sometimes the timing just doesn't work.
Anyway, good luck to them, their products are great, and the new distribution model will be much better for them.