This may have been obvious to anyone who’s ever been at a show at Zhijiang Dream Factory, but Shanghai (and we’re assuming greater China) has got an ever growing population of *gasp* hipsters! Exhibit A: M-Style magazine, which has apparently been churning out monthly issues since January 2008.
Everything to denote adherence to the hipster lifestyle is here: Terry Richardson-esque (perhaps without the porny-ness) grainy-styled pictures, skinny girls posing amongst vinyl LPs, an addiction to retro fashion, ironic T-shirts, and – of course – Converse… but while a part of us is snickering a little at this import from the West, we’re going to say that, overall, we’re in support.
Hipsters get a lot of flack in the U.S. and Europe for fetishizing elements of fringe movements and regurgitating them into something completely sterile and inauthentic – all of the style and none of the substance, so to speak.
And yet (for us, at least) the cheap beer and great music is a welcome escape from the whisky-and-green-tea, Eurotrash house, everybody clad in some skimpy shade of black scene that’s dominated Shanghai so far.
So we say: Bravo, M-Style! May you live long and prosper (not too much though, because then you would’ve totally sold out).