Shanghaiist: Pepsi sponsoring China "Battle of the Bands" contest

moneyinabox

Sun, 05 Apr 2009 23:28:16 +0700

Andy, like me, is obviously a Coca-Cola fan.

Elaine Chow

Sun, 05 Apr 2009 23:14:11 +0700

Not that I feel like I have to defend a blurb about this site that I didn't write, but I believe "alternative" in that paragraph was supposed to mean more like "not traditional media" rather than "alternative lifestyle." That having been said, are you saying I shouldn't have written about rock bands going mainstream in China and getting corporate sponsorship? Because I mean, that's kind of a big deal even if it's a megacompany you dislike doing it.

Andy Best

Sun, 05 Apr 2009 18:21:07 +0700

But, also ... just cos you have trouble with Shangs and Goths, doesn't mean I can't also throw in this link. Or this quote from the link: Driven entirely by word-of-mouth, the network has grown year-over-year by more than 100%, to 7.2M monthly page views in July 2007. Shanghaiist has become an alternative media force to be reckoned with, in Shanghai and around China. That should get you started. Now how about something from you to illustrate why you think the contrary. Let's have a link showing how they identify with traditional and mainstream new sources.

Andy Best

Sun, 05 Apr 2009 18:11:45 +0700

Hi Sharpie I said Gothamist. Shanghaiist is part of the Gothamist LLC network.

Sharpie

Sat, 04 Apr 2009 18:07:10 +0700

As far as I know the Shanghaiist spends zero yuan on marketing and PR. How exactly has it tried to "position itself"?

Andy Best

Sat, 04 Apr 2009 13:21:21 +0700

:) Seriously though. Gothamist positions itself as 'alt-media' but it's little more than the mainstream ideologies in a blog format. So, we have the comments, why not. And seriously, f*ck Pepsi Co.

EL JEFE

Sat, 04 Apr 2009 06:56:46 +0700

Sorry, I meant The Man.

EL JEFE

Sat, 04 Apr 2009 06:56:01 +0700

It has now been officially stuck to the man. Thanks!

Andy Best

Fri, 03 Apr 2009 22:22:40 +0700

Has anyone seen Wo Xing Wo Show or any of those shows? Providing they make it past the censors at all, are we going to have underground bands get up on the stage and do 'talent' parts too, and those bits like reading out a statement about your family to show your character. Pepsi co, the great music sponsors who brought us Aaron Kwok's music and who market junk food to kids. F*ck you, Pepsi Co.