Protest in Guangzhou: Why would you burn garbage?
Obama in China: Long gone, and still headlinin'
Barbie Spa: For the cosmopolitan plastic beauty in you
Interview: Coco Zhao, from jazz to M. Butterfly
Week Around the Ists
...@samgaskin, for his hilarious (and kind of sexy!) tweet: "I’d buy Natalie Portman 2 tattoos. On her left thigh RITZ & her right CARLTON but I’d use retroactive ink so they’re in Closer" as an answer to Ctrip's question: If we gave you 1,000 RMB to spend, what would you do to show the world your appreciation to the Ritz Carlton for your amazing free stay? We knew that movie was good for something! Congrats, and enjoy your free weekend stay at the Portman Ritz Carlton's sweet Club Executive Suite (worth around 15,000RMB). And thank you Ctrip!
And the winner is...
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hhmm... Probably going to sound like a sore loser here but the contest specifically stated "if you had a 1,000 RMB". While it was a creative tweet it is also completely impossible whereas several other entries were possible and within the budget that was set.
If you are going to just take something completely random and impossible to achieve next time just say "If you could do anything in the world". A statement like this would be more representative of what you're looking for. Moreover I'd have no complaint and there'd be no false objective.
judging #fail.. (imho)
A few actual guerilla marketing techniques that could have been achieved....
augapfel @CtripEnglish paint the Portman logo onto streetlamps in the city so they project the shape of the Portman onto the sidewalk
josemontalvo @CtripEnglish i would get the staff from the portman a giant piñata, tons of tequila and a mariachi band to celebrate 5 de mayo with them!
blurilakkuma @ctripenglish would rent a moving billboard truck that read: I just won a free night at Shanghai Portman Ritz-Carlton suite, life is sweet.
casj969 @ctripenglish : i would print 100 t shirts with hotel logo and tel on the back and do a FlashMob on the Bund...efficient and mediadfriendly
(although a flash mob with 100 people in China isn't a mob its smaller than the red-cap tours)
ok.. go ahead flame me for being a sore loser
Not only is this a stupid idea, but if you were to look at her thighs spread around you, it would read CARLTON RITZ and not RITZ CARLTON. Or are thighs below the ass? The only thing I remember about that movie is that I wanted to kill myself after I watched it.
Retroactive ink? A retroactive eraser would be nice to eliminate the dumbest idea I've ever heard.
These promotions have made the Ctrip twitter feed very annoying, i've given it the axe.
I'm sorry to say this Ms. Chow, because I've think you've been doing a good job on shanghaiist but that winning entry was pretty brutal. Any joke that uses 'retroactive' in it, is facing an uphill battle. I'm not sure if it was supposed to be a bastardization on the old hockey joke about a girl getting two gretzkey tatoos on her thighs and thus making Lanny McDonald the center (search him on google images for a laugh), but the joke just ended up short.
I feel much better having washed my hands of Ctrip and their bottom rung clientele.
You five dollar boy and I'm a million dollar man
You's a sucker MC, and you're my fan
You try to bite lines, but rhymes are mine
You's a sucker MC in a pair of Calvin Kleins
Tu chez 同志，