Über chic design, trends and lifestyle magazine Wallpaper put a unique twist to the definition of “Made in China” for its special June issue which shines the spotlight on everything, yes, Chinese.
It went to the expense of relocating its entire editorial team from London to two pop-up offices in Beijing and Shanghai for a month in a bid to fully immerse in the chain-smoking pyjamas-clad local culture.
Wallpaper editor-in-chief Tony Chambers was quoted saying:
“Our China special has literally been Made in China. We produced the content there, looking out from the country, not just looking in. It was an adventure that very few magazines would be able to embark on, and the result is a truer, deeper take on the forces driving China forward. It’s an issue our readers will devour.”
Available in stores May 14, the issue promises the lowdown on emerging Chinese creatives as well as “the best of China’s fashion, architecture, and design, and includes a directory of the hottest new Chinese architectural practices”.
Has anyone got their hands on a copy yet? Do you think Wallpaper has done a good job covering minute trends that has escaped even the most rabid transplanted Shanghai resident? Leave us a comment and let us know what you make of it.
In the meantime, the magazine’s Web site has been given a red/white makeover with Chinese characteristics (and characters). Don’t miss the cool Chinese Diaspora interactive map.