Celebrity endorsements now under scrutiny of the law

So now not only are you not allowed to pose as a fake doctor (sadly killing off most expat men's chances of appearing on Chinese television), you're also not allowed to endorse a product without knowing if it actually works. A law that makes celebrities liable if their endorsed products turn out to be fake or dangerous has gone into affect today. According to the newest interpretation by the Supreme People's Court, “If these people know the nature of fake and inferior drugs but still help promote them, they will be dealt with as accomplices of producers and dealers of the products.” It doesn't really state how the courts plan on making sure celebrities knew their products were harmful before they started endorsing them, which calls into question how effective the law will actually be. Depending on how far the courts take this, it'll either have a chilling effect on celebrities appearing at all on ads, or everything will stay exactly the same. Source: China Daily