Gap dresses itself up for China market entrance
Who's excited to see all your Chinese coworkers suddenly come into work in sensible khakhis and v-neck sweaters? We are! The smart casual staple of the middle-class yuppie, Gap Inc., is finally entering China next year, with hopes that the Chinese will take to Boyfriend pants and striped shirts now that the U.S. domestic market seems to have lost interest. Their China store will be the first new market Gap has entered directly in over a decade and is poised to be "a big opportunity... Chinese consumers love American brands," according to their CEO Glenn Murphy.
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