Taobao the search engine?

Our favorite method of buying things online now has its own search engine, and is it just us or does it remind you of Google? As of yet, it only searches for things on Taobao, but apparently it'll include organic searches with "bid-ranked positions." The company said it created the search engine, and blocked search results to Baidu, Google and Yahoo in an attempt to eliminate fraud. Personally, we can't see how it's much different from just searching things on the regular site, but we're intrigued by the fact that it may be offered on mobile phones as well. Buying things on the go? Egads, that sounds dangerous... for our wallets.