One of the most expensive movies of the decade, James Cameron’s 3D extravaganza Avatar, will be coming to Chinese theaters. According to The Independent, Cameron will visit Beijing right before Christmas as he “cranks the publicity machine into overdrive” in an attempt to recover some of the cost of making the film with the burgeoning Chinese audience.
While Avatar is scheduled for an international release on December 18, Chinese audiences will only get it after January 2, 2010 – more than enough time for DVD pirates to copy the $300 million film for anyone with 7RMB and an HDTV. Still, Cameron seems to be optimistic about his chances here because:
a) Several other big budget films have made bank here recently, including Transformers: Revenge of the Fallen (406 million RMB or $59 million USD), 2012 (over 400 million RMB at last count) and… The Founding of A Republic (420 million RMB)
b) Titanic was and still is super popular here. Until this year, it was still the most lucrative film to ever hit the Chinese market. Avatar, says Cameron, follows a similar formula of romance and action.
But lots of films have a formula of romance and action. We’re guessing if Cameron really wants to make bank in this country, there’s one thing he absolutely needs to do. Assuming there’s no sucking up to the CPC already, Fox ought to throw a little more dough at filming an extra scene where the main character talks about how, if China were in charge of the world of Pandora, there would be no war. The natives would’ve been totally willing to be harmonized for their natural resources.