We’ve always been big fans of Liu Xiang, even when he was starring in really silly Coke commercials, even when he ruined the dreams and hopes of a billion people with his bum leg during the Beijing Olympics. So it comes as a great relief to us that he’s back on top now, after his great showing at both the Shanghai Golden Grand Prix and China’s 11th National Games.
Thanks to that, Nike’s released a documentary called Chase, which was produced by a team here in Shanghai (W+K) and, according to Neocha, contains Chinese indie rock in its music score! As Neocha says (and we agree), “This a trend we are very happy to be seeing more and more of in China – commercial brands positively engaging with the local Chinese creative community. Nike, together with W+K, are helping lead the way. Bravo.”
Watch the rest of the doc above. It’s in Chinese mostly (though there’s quite a few musings by other people in English) but it contains a whole slew of shots of Liu Xiang running. Man, that dude can create dust. Here’s a small taste of what he DOES say:
I don’t really have a way to evaluate myself. I don’t know what my potential is, because I don’t have powers of prophecy. But I believe that on my body…there will always be those kinds of things happening. Those kinds of wonderful things.