We may be getting Hulu here in China! Well, not Hulu exactly. It seems like Providence Equity, investors in Hulu, are now trying to replicate the success of that television streaming site here in China… and they’ve picked Baidu to help them do it.
An earlier Reuters report alleged that Providence would throw in about $60 million in private equity funds with Baidu would throw another $10 million into the mix. The two would then team up to create a fund to buy licensed content to show on the channel.
Last night, Baidu confirmed at least that last part, though it declined to provide any financial details. It said the new company will provide copyrighted video content including movies, TV series, sporting events, animation and other content. Hm, isn’t that what Tudou and Youku strive to do (and are more or less succeeding at) anyhow?
Frankly, we’re holding off on our excitement until we see their line up of shows. A China-made Hulu isn’t much good to us if all it means is that we can now watch the China-made Ugly Betty (丑女无敌) in Hi-Res. Ugh, that version suuuuuuuucks.