Three things to note about this BMW Mission 3 ad, which has garnered over 2 million clicks so far:
- It feature parkour (跑酷 pao ku)! While this has become a little old hat in the West, China is experiencing an increasing interest in the “street running” “street acrobatics” semi-sport. We talked briefly about the rise of parkour groups in the country last year. Now that it’s in commercials, perhaps it means that parkour’s become Mainstream?
- It also features a pretty grating punk song. But don’t let that ruin it for you.
- This comment from Youku user Argamji: “This advertisement’s meaning is… even people can’t outrun this car? 这个广告的意思是说… 这款车连人都跑不过吗?”