As part of it’s ongoing global media push, Xinhua has launched its version of the BBC and CNN. It’s called CNC World (no idea what the CNC stands for). Despite its ambitions, the channel’s launch shows it still needs work. As Tania Branigan of the Guardian stated, ” CNC World looked dreary beside its domestic rival CCTV, let alone CNN or al-Jazeera. Anchors were efficient but packages lacklustre; many images appeared to be stock footage. Scripts were plodding and voxpops and interviews sparse, with reporters often reading out quotes instead. Even the credits looked dated.” Yikes, growing pains, I guess.