As if being the first Apple Store in Shanghai wasn’t enough, there’s something even more unique about the soon-to-open flagship store: The Briefing Room, a special VIP place to learn about and try out Apple products.
Kept separate from the noisy hustle and bustle of the rest of the store, the room includes built-in monitors, a worldwide iChat function, and speakers built into the ceiling, making for the ultimate conference call. There are also other Apple products on hand in the room like MacBooks and iPods, so businesses can come in and train employees on how to use new Apple products.
We can assume that with this new addition to certain Apple stores, the company is trying a new business tactic to further promote its products. So far, the Briefing Room is a feature seen only in two other stores around the world, Chicago and Minneapolis. Being that this Shanghai Apple store is located in one of the busiest financial district in the world, we bet this Briefing Room will be seeing a lot of action – and soon!