What’s the easiest way to get people to obey the law? Shanghai’s Pudong district has decided it’s by making sure that those lecturing you are pretty ladies. Their new “Beautiful Woman Chenguan” campaign, in which young, comely girls patrol the streets for “urban management,” has apparently met with some success.
Chengguan, the city’s urban administrative and law enforcement bureau, don’t usually get associated with the word “beauty” – seems like people prefer to use words like “thug” instead, and for good reasons. But the Pudong government is trying to change that with a newly formed unit of beautiful female urban managers, who made their debut at Zhoupu Wanda Plaza in Pudong.
There’s some strict requirements for selection: women must have a college diploma, a sweet voice, a familiar-looking appearance (we suppose this means Han Chinese?), polite manners, and standard Mandarin abilities. Before they are set loose on the streets, they are given physical and psychological training, and must pass an urban management and regulations knowledge test.
The end result is a group of highly educated women, average age 31 years old, a height of 160cm or above with a “beautiful youthful appearance.”
Pudong is not the first to try this “Beautiful Women Chengguan” method. Both Kunming and Hangzhou also have programs in place – and they’ve been pretty successful as well.
Generally, the women in Pudong preach a form of “flexible enforcement,” where they nicely cajole street sellers into either leaving or following the requisite laws. The team members told reporters that with more smiles and more communciation, the overall effect on the environment may be more than the more traditional methods of temporary detainment and fines.
While it’s great that Pudong and other parts of China are willing to try methods that don’t involve roughing up street sellers, is there a reason why it’s only girls who can smile and be nice? There’s been examples of guys who are capable of that too – hopefully this “honey attracts flies better than vinegar” method of chengguanism isn’t just delegated to the “fairer sex.”