As summer sets to leave us and stores begin to fill their rails with the latest autumn/winter collection; all of the fashionistas out there can be kept warm in the knowledge that they live in one of the ‘Fashion Capitals’ of the World.
In the latest rankings, according to the Global Language Monitor’s annual survey; Shanghai and Hong Kong have come up trumps. Hong Kong, taking 2nd place, is now the highest ranking Asian city….ever, and Shanghai has taken 12th place. Both of these Asian metropolises have out placed Tokyo, and even helped remove Rome from the ‘Big 5’ as it dropped from 4 to 22; the biggest decline the ranking has ever seen.
Shanghai is often coined the ‘Paris of the East’ and this history, the large expat community, and the increase in new and young designers coming to the city have helped Shanghai climb up the table.
This year’s league table documents the instability of the economic world and of global fashion – especially for Italy. Not only did Rome drop out of the top 20, Milan – after its rather disappointing fashion week – also fell out of the “Big 5,” rolling down to number 6. New York reclaims its crown as number 1 and is followed by Hong Kong, London, Paris and Los Angeles. Also joining the Top 10 are Sydney, Miami, Barcelona and Madrid.
“This year’s list of the Top Fashion Capitals shows the global fashion industry remains in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences,” Rebecca Payack, Manhattan-based fashion correspondent for Global Language Monitor.
The table is compiled using “GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere”. Unfortunately this method has come under scrutiny as academics believe that it can be influenced by “couch potatoes with no fashion experience”.
Although these academics probably have a good point – bah humbug. We’ve taken 12th place, and that makes us look good – kinda! If you want to help Shanghai strut in to the Top 10 in time for next year’s league table then jump on the fashion band wagon now! Join the blogosphere by checking some of the best fashion blogs based in China, and go crazy! You may just want to lay of the seaweed though.