Guangdong-based underwear company Jealousy International has been selling their Diana brand of underwear for years now. But to commemorate the anniversary of Princess Diana’s death, they rolled out a new ad campaign featuring a half-naked Diana doppleganger playing a cello. Unfortunately, a British citizen was right there to capture it.
And then he told the Daily Mail about it:
A British journalist who happened to see the images this morning was appalled. Sam Chambers said: ‘I was just going to collect my baggage from the carousel when I saw it flash up on a rolling advertising screen and couldn’t quite believe what I was seeing.’
Mr Chambers, who is originally from Kent, but has worked in China for a decade, added: ‘I thought, surely not, because it was rolling quite quickly. So I waited to check when it came up again and, sure enough, there was an image of Diana.
‘It’s all the more striking because today is the anniversary of her death.’
The company told China Radio International that, from the beginning, the “Diana” line was supposed to honor Princess Diana’s taste in underwear. Their website for the line depicts Diana’s taste as very faux “French Romantic,” which leads me to wonder if they ever actually saw anything she wore.