Photo from Dianping
Our good friend Adam Minter just received a gift from the Shanghai government that had us scrambling to our own mailboxes. Unfortunately, it seems like they’ve yet to hit our apartment complex, so we’ll take his word for it: somebody’s stuffing the mail with books on fitness and a waist measuring tape.
According to Minter, the gift from the gov. includes a book called “Shanghai Residents Guidebook to Self-Managed Fitness (上海市民-健康自我管理）” and a measuring tape that also gives you a Body-Mass Index calculator and a “green zone” for waist circumference.
Curious about this new initiative, I googled the Chinese name. Turns out, it’s part of a broader effort by the government to promote fitness in the populace, which actually started way before the Expo began. Unsurprisingly, it’s named “Healthy Expo, Healthy Shanghai” (ugh, they really need to stop it with this type of slogan).
Some people have reported getting it with their free Expo tickets. The government also has a questionnaire they’d like you to fill out.
Note: I received a free Expo ticket from the government, but no health booklet/BMI tape.
While people all over the place are getting these lil’ helpers, apparently Changning District is doing even more – it’s started large-scale public health education activities in the morning.Over 800 Changning residents have participated in the activities, which include health talk and health self-management courses on disease prevention and healthy lifestyles.
It’s also advocating a “no littering” policy, on the grounds that good habits maintain public health. I can get behind that.
This isn’t the first time the Shanghai government has tried to lend a helping hand through mailboxes. In 2008, they sent salt measuring spoons – each one held 2 grams and advised residents to consume only three spoonfuls a day.