graph from DCCI via www.thomascrampton.com
Thomas Crampton’s blog drew our attention today to a report released back in June by the Data Center of China Internet (DCCI) on the amount of online user-generated content in China. As it turns out, there is a lot of it.
According to a graph from the DCCI, user content has nudged to just over 50%, with professional content dropping to about 47%.
User-generated content can be anything from discussion boards, blogs, wikis, and customer reviews to fanfiction, photo sharing websites, and of course video uploads, according to wikipedia (whoa, meta.) To any of you familiar with China’s rampant BBS forums and prolific celebrity bloggers, the breadth of Chinese netizen-generated content may come as no surprise.
Within 24 hours of going viral, posts on BBS forums can reach millions of views and hundreds of thousands of comments (I’m looking at you, Jia Junpeng.) According to a report by DigiTrends, last year around 100 million Chinese netizens were participating in BBS, with over 98% of participants actually contributing content.
What’s more interesting is the graph from DCCI illustrating dominant user activity by category. Social media takes up a whopping 50.1% of user’s time online, whereas news has taken a tragic plunge from 34% in 2008 to only 8.8% in 2010. And over 15% of their time is spent in search alone. According to recent reports, the Chinese spend an average of 2.7 hours online every day, higher than both the US and Japan. That means 1.3 hours on social media, and over half an hour searching for… more social media?
The internet in China is growing. There are currently over 420 million online, and predictions put that number as high as 489 million by the end of the year, and 718 million(!) by 2013 (China Daily.) For those of you who can’t do the math, that’s over half of China’s population, on the internet, filling it up with Leos and llamas.