Comic version of Xiao Yue Yue
Other people’s misery always makes for an interesting story, and when poster Rong Rong started blogging live updates on Tianya about his embarrassing adventures with high school classmate Xiao Yue Yue the online world went crazy tracking her debauchery.
Wreaking havoc all across Shanghai, Xiao Yue Yue’s exploits included throwing underwear around at a retail store, stripping down to expose herself to her friends, and slipping on her own feces. Her boisterous personality led followers to even create a comic documenting her unseemly behavior, making her some kind of odd superhero. Some choice bits:
So we finally managed to finish the meal. Little Moon Moon said that we have to hurry over to the Temple of the City God. She said that she wanted to buy a Little Dog Dog. I was nonplussed. Little Dog Dog? There is no Little Dog Dog at the Temple of the City God. Then she said, “No, it is a Little Bear Bear.” I was even more befuddled. Little Bear Bear? Dead or alive? She continued to whine, “No, not Little Bear Bear. It is Little Lovely.” Oh dear mother, what is Little Lovely?
I used my imagination to link Little Dog Dog, Little Bear Bear and Little Lovely together. What is it? She laughed at my ignorance. She was shaking her body while she yelled at me: “Girl, you are so stupid! It is Haibao (note: the Shanghai World Expo mascot)!”
It finally dawned on me! I was really ignorant! Haibao was the fusion of Little Dog Dog, Little Bear Bear and Little Lovely!
So I, Little Moon Moon and Little W marched towards the Temple of the City God with a large bundle of panties and bras in hand…
Amidst this harmonious atmosphere, Little Moon Moon launched another thunder bolt … she tapped on the back of the driver’s seat and asked loudly: “Master driver! Is there any pharmacy along the way!” The driver drove calmly and replied calmly: “Let me look for one. What do you need from the pharmacy?” I wondered, “What is happening?” Little Moon Moon hollered: “AI YA YA! We have to do it tonight! How can we do it without buying some condoms! Do you have any? If you have some, I won’t need to buy any! Give me a couple to use!” When I heard that, I was ready to stab myself to death! Who cares about any loose women on the Internet? Or Shou Shou? Floating clouds! They are merely floating clouds!
But alas, it turns out the story is completely untrue.
Dreamed up by Tianya to increase traffic for their website ahead of its IPO, the hoax successfully drew more than seven million views in just a few short days. Fans of the story made her a page in Baidu’s version of Wikipedia and an actual internet game. Yes, you heard me, an internet game. You play as Xiao W and try to avoid getting panties, bras and crap thrown at you.
The publicity stunt planned to maintain the buzz and controversy over Xiao Yue Yue by revealing her as an actual person completely opposite from the web version just to add further confusion and keep the discussion going. The real life Xiao Yue Yue is actually Xu Jiayi, a fourth year student at Shanghai University and aspiring writer plucked up by Tianya to help fabricate the entire story. Besides being able to imagine up all series of gross exploits, Xu Jiayi is also a volunteer at Expo!
Did it work? Granted, the whole thing didn’t last as long as Tianya wanted it to, but it seems that, despite traffic slightly declining from the highest its gotten in three months, the Xiao Yue Yue news continues to give it a temporary boost.
With the truth finally out, netizens don’t exactly appear all that outraged at the scam. Perhaps, the abundance of fictionalized and outlandish stories floating around the Chinese online community purporting to be real makes it easier for people to digest the news.