“Porcupine”, “puffball”, “dandelion”, “pincushion” – we’re sure you’re going to have a pet name for the UK’s stunning pavilion.
Sure, the World Expo has been auctioning off its parts for a while now, but I haven’t paid much attention until this item went on sale: the U.K. Pavilion. You can now bid for a piece of it on Taobao, with all of the proceeds going to charity.
The “Seed Cathedral” is one of the most architecturally striking pieces of the Expo – while it’s not quite worth the line up to go inside, it has more than enough wow factor to be a joy to walk past. Its 60,000 or so transparent rods, each of which holds a seed from the Kew Millennium Seed Bank, will be up for sale on Taobao’s special Expo group buy site starting Thursday.
From the press release:
“Taobao has made it possible for us to hold this large-scale group shopping event. ‘Dandelion’ is the U.K. Pavilion’s nickname and through Taobao, we hope this dandelion will be dispersed widely to spread British blessings, friendship and culture throughout China,” said Carma Elliot, U.K. Commissioner-General to Shanghai World Expo 2010.
“Through this group shopping auction, Taobao wants to offer its users across China an opportunity to own a piece of the U.K. Pavilion while supporting a worthwhile and important cause,” said Xu Jie, senior director of Taojianghu, Taobao’s SNS platform. “We are honored for this opportunity to work with the U.K. Pavilion on this unique and historic initiative.”
All the proceeds of the auction will go to Shanghai CereCare Wellness Centre, a residential facility offering physiotherapy and education to young children suffering from cerebral palsy. Founded by a Shanghainese woman with CP named Lieu Shun Ling, the center uses acupressure and other physiotherapy techniques to relieve pain and help children with cerebral palsy “live productive and independent lives.”
It’s a worthy cause and, more surprisingly, a piece of Expo I can actually see myself wanting. The bidding starts on October 28, 2010 at 10am.